Living Suites & Living 108

Living Suites & Living 108

In the heart of Berlin, Living 108 comprises 128 apartments and 3 commercial spaces located on the prestigious Chauseestrasse.

McLaren Agency developed a strong brand identity for Living 108 together with a flexible brand architecture that can be adapted to future projects within the Living Suites product category.

In the heart of Berlin, Living 108 comprises 128 apartments and 3 commercial spaces located on the prestigious Chauseestrasse.

Client

Peach Property Group

Location

Berlin, Germany

Project scope

  • Brand Identity
  • Logo Development
  • Rendering Stills
  • Outdoor Campaign
  • Ad Campaign
  • Sales Brochure

McLaren Agency developed a strong brand identity for Living 108 together with a flexible brand architecture that can be adapted to future projects within the Living Suites product category.

The brand's central concept of everyday-Suite-living is reflected in the name and icon. The icon is extended and used in various applications throughout the campaign and as a design accent in the property itself.
Living 108 was awarded "Best Apartment Germany" and "Best Residential Development" at the European Property Awards 2014 - 2015.

NEXT PROJECT

Wollerau Park

This website uses Cookies to optimise the performance of the website. For more information, view our privacy policy.

More Info Yes, allow Cookies